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Growth Strategies Case Study
Case Title:
BSkyB: James Murdoch's "Differentiating" Growth Strategies
Publication Year : 2006
Authors: Rupesh, Sumit Kumar Chaudhuri
Industry: Direct Broadcast Services Providers
Region: UK
Case Code: GRS0151
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
British Sky Broadcasting (BSkyB), the largest Pay-TV service provider in the UK, has been at the forefront of introducing new technologies in UK's Pay-TV market. It has eight million subscribers and plans to introduce the High Density Television Service in 2006. In 2003, James Murdoch, the son of Rupert Murdoch of News Corp., was appointed as the CEO of BskyB. Despite criticisms against this appointment, the company has grown rapidly under his leadership and is expected to attain its goal of having 10 million customers by 2010.
Pedagogical Objectives:
- To describe the growth of BSkyB amidst challenges posed by convergence of technologies
- To discuss how BskyB is trying to establish itself as the leader in the British Broadcasting market by differentiating itself through technological innovations and value-added services to its customers.
Keywords : British Sky Broadcasting Group Plc.; High Density Television; Growth strategies of BSkyB; Growth Strategies Case Study; Differentiating strategies of BSkyB; Convergence in communications industry; UK television broadcasters; James Murdoch's strategies; UK television broadcasters; Sky services; Easynet acquisition; Triple play service providers
Contents :
BSkyB: A Brief Profile
Evolution of BSkyB
Performance of Benchmark Metrics for BSkyB
BSkyB's Turnover and Program Spending
About James Murdoch
James Murdoch’s “Differentiating” Growth Strategies
James Murdoch’s Comparison of the US and UK pay-TV Market
BSkyB’s Channel Mixes
Sky Channel Subscribers
BSkyB’s Results for Year Ended June 2005
